Bob founded Vermilion, a Boulder-based creative agency, in 1980. He has helped grow and shape scores of iconic Boulder organizations such as Allegro Coffee, Via Mobility Services and the Community Foundation Boulder County, as well as national organizations such as Charles Steward Mott Foundation, Wild Planet Foods, The MacArthur Foundation, and the Gill Foundation, and provided pro bono services to numerous community nonprofit organizations. Morehouse recently transitioned ownership of Vermilion, a Certified B Corporation, to an internal team. He was a founding member of the Colorado Chapter of the American Institute of Graphic Arts and became an AIGA Fellow in 2007. He has volunteered with many civic organizations — he was a member of Boulder County AIDS Project board, chair of the Community Foundation board, treasurer of the Colorado Chautauqua Association board, and a member of the Boulder Chamber board and co-chair of its Community Affairs Council. He was a recipient of the Pacesetter for Business award, the Chamber’s Business Person of the Year, the Open Door Fund’s ChangeMaker Award, and Boulder Rotary’s Service Above Self Award. He is proudest of Vermilion’s “helping make a difference for those making a difference” ethos, and has enjoyed working with many Boulder entrepreneurs and leaders over the years. He loves cars, travel, politics, and outer space, and lives with his partner Noel Maye in North Boulder.